Graphic Design Diploma

Design Theory & Visual Literacy

Focus: The “Why” before the “How”

    • Principles of Design: Balance, Contrast, Emphasis, Movement, Pattern, Rhythm, and Unity/Variety.

    • Elements of Art: Line, Shape, Color, Value, Texture, Form, and Space.

    • Color Theory: Color Wheels, Psychology of Color, and CMYK vs. RGB.

    • Typography: Anatomy of type, Typeface classifications, Kerning, Leading, and Tracking.

    • Grid Systems: Layout hierarchy and the Rule of Thirds.

Adobe Photoshop (Raster Graphics)

Focus: Photo Manipulation and Digital Art

  • Interface & Layers: Non-destructive editing and Layer Masks.

  • Selection Tools: Pen tool, Lasso, and AI-powered “Select Subject.”

  • Retouching: Healing Brush, Clone Stamp, and Content-Aware Fill.

  • Color Correction: Curves, Levels, and Camera RAW Filter.

  • Digital Compositing: Blending modes and creating surreal environments.

Adobe Illustrator (Vector Illustration)

Focus: Scalable Graphics and Branding

  • The Power of Vectors: Anchor points, paths, and handles.

  • Drawing Tools: Advanced Pen tool techniques, Shape Builder, and Pathfinder.

  • Branding Design: Logo construction, Iconography, and Typography-based logos.

  • Advanced Coloring: Gradient Mesh, Recolor Artwork, and Pattern Creation.

  • Packaging Design: Creating dielines and 3D mockups.

Desktop Publishing & Layout (Adobe InDesign)

Focus: Multi-page Documents and Print Production

  • Master Pages: Automating page numbers and consistent headers.

  • Typography Mastery: Character and Paragraph styles.

  • Advanced Layouts: Text wrapping, Threading text frames, and Tables.

  • Print Prep: Pre-flighting, Bleeds, Slugs, and PDF Export settings for offset printing.

  • Project: Designing a 12-page magazine or an annual report.

Advanced Creative Specialist

Focus: UI/UX Basics & Motion Graphics

  • UI/UX Intro: User Persona, Wireframing, and Prototyping (Figma/Adobe XD).

  • Social Media Design: Creating high-engagement static and carousel posts.

  • Motion Graphics (After Effects Basics): Keyframing, Basic Logo Animation, and GIF creation.

  • AI in Design: Utilizing Generative Fill and AI tools to speed up workflow.

Portfolio Development & Career Prep

Focus: Professional Launch

  • Portfolio Building: Selecting the best 5–8 projects for a digital showcase (Behance/Adobe Portfolio).

  • Personal Branding: Designing your own Resume, Business Card, and Portfolio site.

  • Client Management: Brief reading, Pricing your work, and Freelancing platforms (Fiverr/Upwork).

  • Final Capstone Project: A full brand identity overhaul for a local or fictional business.

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